Air Jordan 12 “Eggnog” is $46 under retail on release day
Pre-release asks sat at $291 until October 20. Then they fell, and on release day eight of nine sizes from 8 to 12 cost less than the $225 retail.
By Denis KataevFounder & Editor
The Air Jordan 12 “Eggnog” released on Saturday, October 24, 2026 at $225, and it already sells for less. A new pair in size 10 costs $179, which is $46 under retail.
Eight of the nine sizes from 8 to 12 are under retail today. The one exception is a size 11 at $230.
It fell before it dropped
When our checks began on September 29, the cheapest pair in sizes 8 to 12 asked $299. It held at $291 from October 1, then fell to $179 on October 20, four days before the release.
A week ago and now
| US size | Oct 17 | Oct 24 | Vs retail |
|---|---|---|---|
| 8 | $292 | $198 | −$27 |
| 8.5 | $291 | $192 | −$33 |
| 9 | $292 | $193 | −$32 |
| 9.5 | $292 | $194 | −$31 |
| 10 | $292 | $179 | −$46 |
| 10.5 | $292 | $214 | −$11 |
| 11 | $292 | $230 | +$5 |
| 11.5 | $292 | $221 | −$4 |
| 12 | $292 | $206 | −$19 |
Every size from 8 to 12 costs $62 to $113 less than it did a week ago, and size 10 fell the most.
Bigger and smaller sizes
A size 13 costs $198, and sizes 7 and 7.5 cost $230. Above that the asks climb: $245 for a 14, $331 for a 12.5 and $494 to $745 for sizes 16 to 18.
The pair is also listed as the Air Jordan 12 “Fireside”. If your size is still over retail, the model page has a price drop alert that emails you when it gets there.
Prices from our Oct 24, 2026 check: the lowest price of a new pair with the original box, by US size. The model page always shows the latest prices.
