From $229 to $140: the New-B “Red Rock” is $10 over retail in a size 11
Nine of nine sizes from 8 to 12 got cheaper this week, and every one now sits between $140 and $142.
The cheapest new New-B “Red Rock” is $140 in size 11, which is $10 over the $130 retail it launched at on Sunday, November 1. A week ago the lowest ask was $188, so that's a 26% drop.
How it came down
On release day the cheapest pair in sizes 8 to 12 was $229. Since then it has stepped down:
- November 3: $188
- November 4: $183
- November 5: $144
- November 6: $141
- November 8: $140
The big cuts came in the first few days. The last two moves were small ones.
Size barely matters
Nine of the nine sizes from 8 to 12 got cheaper this week, and none moved the other way. Every one of them now costs between $140 and $142. Size 11 is the cheapest at $140, size 8 is the priciest at $142, and the rest are $141. None of them is under retail.
| US size | Nov 10 | Nov 3 | Vs retail |
|---|---|---|---|
| 8 | $142 | $188 | +$12 |
| 8.5 | $141 | $188 | +$11 |
| 9 | $141 | $188 | +$11 |
| 9.5 | $141 | $188 | +$11 |
| 10 | $141 | $188 | +$11 |
| 10.5 | $141 | $188 | +$11 |
| 11 | $140 | $188 | +$10 |
| 11.5 | $141 | $188 | +$11 |
| 12 | $141 | $188 | +$11 |
The table shows each size now, a week ago, and how far it sits over retail. Outside that range, a size 13 is also $141 and a 14 is $153. A few sizes cost a lot more: $204 for a 7, $194 for a 7.5 and $237 for a 12.5.
My take
The pair went from $229 to $10 over retail in about a week, and the daily moves have gotten small. If you wear any size from 8 to 12, or a 13, and want it now, I wouldn't hold out for that last bit; it's not a deal, but it's close. A 12.5 is a different story at $237, so I'd wait on that one. To see what has gone under retail, check every New-B under retail.
Prices from our Nov 10, 2026 check: the lowest price of a new pair with the original box, by US size. The model page always shows the latest prices.
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